The Story
"It began as a pandemic project." In late 2020, when the world faced one of its biggest challenges, our founder witnessed the instability of his longstanding career in retail. Fed up with his 9 to 5 job, he looked for a different path, a path that was more fulfilling, and one that was truly his own. Combining his affection for street style fashion and appreciation for quality crafted goods, Bryce Lane — New York was born. An emerging brand providing quality wardrobe essentials for fashion enthusiasts.
Founder & CEO:
I was born and raised in Philly and spent the bulk of my adult life in NYC. As a black kid to a then single black father, the odds were against me. I wasn't by any means perfect and got into a fair share of trouble, but I had guidance and a really good home. I share all this to say that no matter where you come from there's a way to live out your dreams. Be fearless and always bid on yourself. I know its much easier said than done, but you must push yourself and take advantage of every opportunity.
—Bryce Lane